Year/Time
2023 - 2 months
Role Played
Main Product designer
Interaction Design
Visual Design
Prototyping
Branding
Team Members
Project Manager
Product Owner (Client)
Moodswing
Moodswing is a unique app that blends music with how we communicate—adding emotional depth to voice notes, calls, and messages. It uses smart technology to match background music to the tone of what you're saying, making it easier to express how you really feel. By tapping into the power of music, it helps people share their moods in a way that words alone sometimes can’t.
Download the MVP:
Outcome:
Picked as one of Creation Africa’s Top 12 startups
Pre-seed funded, part of a R24M division
MVP gained 20,000 downloads in 115 countries in just 4 weeks
Conception of App:
The Goals
Create Scalable Strategy
Creating a full app experience that goes beyond the MVP, that scales through stages
Come up with practical ways to integrate Clients visions into realistic solutions
Creating a realistic prototype flow to visually present the innovative ideas
Process
Deep desktop research
Researched existing technologies and features of apps to identify realistic solutions.
Competitor research
Researched various competitors within the music and messaging space. Focused on gathering recognisable patterns for users to easily use the app even if its their first time
Creating User Flows
Created multiple user flows to simplify the usability of app
Guerilla Testing with internal team
User Tested among team members to find usability issues
(80% of usability issues can be found by testing 5 user testers)
Look and Feel
Aimed towards young users
Electric purple and green on a dark UI creates a modern, high-contrast look that resonates with young, tech-savvy users and aligns with trends in gaming and digital culture.
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Main Feature
Adding Mood to Your Voice Notes, call and videos
Set the tone before a call, or choose a mood before or after recording a voice note.
Moodswing adds music that reflects how you feel, whether you're messaging, calling, or sharing a video. It’s an easy way to make every interaction feel more personal and emotionally in tune.
Nice to Haves
Sound Emojis, AI Music finder, Mix your sounds, Find your mood and more…
Send emotive sound emojis, Find confusing songs, Mix various sounds and voices to create your own song or voice note, Find your taste in "Moods"
Moodswing further personalises your app experience by making it uniquely you
Challenges and Resolution
Unclear User Base:
Initially, the target audience was too broad. We refined it to tech-savvy users aged teens to late 30s to align with the app’s complexity. the branding and UI reflected this by incorporating an electric purple and green, and using darkmode as the base
No External Testers:
Lacking access to real users, we conducted usability testing with internal team members to gather early feedback.
No Direct Precedents
With few comparable apps, we drew insights from products in music, chat, and mega-app spaces to inform design decisions.
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